You Have 1.7 to 2.5 Seconds to Catch Someone’s Attention
What you’re looking at above is a cinemagraph.
Cinemagraphs Are Super Powerful, Attention Grabbing LIVING IMAGES That Can Deliver A 117% Click-Through Rate Increase, 41% Decrease in The Money You Spend on Costs Per Click, 9 Times Increase in Engagement
According to a recent Facebook official post, people spend, on average, 1.7 seconds with a piece of content on mobile and 2.5 seconds on a desktop so let’s acknowledge, we don’t have a lot of time to grab someone’s attention and adverts or content that blends in with the rest of the noise may as well be invisible. We need something that’s a scroll-stopper. Something that’s not just another image and not just another video…
Major brands like Apple, Netflix, Canon, Mercedes-Benz, Dior and others have realised the power of cinemagraphs, which are unique combination of still image and video – a living, breathing, moving picture.
Cinemagraphs are living photos that look like a still photographs but have moving part, which loops forever.
Because the motion part contrasts with the stillness of the rest of the image they instantly catch attention.
Cinemagraphs are almost impossible to ignore, easy to digest, fun to share, and they get results.
It is a massive opportunity which is growing at staggering rate and you can immediately tap into it.
Big brands and celebrities are already exploiting power of cinemagraphs to reach and engage with 2.3 billion users of social networks.
According to Fors Marsh group tests, it takes only 1/4th of a second of exposure for people to recall mobile cinemagraph feed content at a statistically significant rate.
Scroll-stopping content is even more important for free viral traffic because it skyrockets social shares by both making people pay attention and giving them amazing content to share.
So if you want your content to be shared and go viral, there is no better way than to use cinemagraphs right now before everybody else starts using them.
Cinemagraphs Can Massively Increase Viral Shares of Your Content
You get fascinating, eye catching, viral cinemagraphs, your visitors love that are perfect for both call to action or establishing your brand.
All that means that your social post looks amazing, attracts clicks, and is liked, shared, pinned, and tweeted to increase your exposure.
You can also use cinemagraphs on your website, blog, ecommerce store, or inside an email.