Seriously Powerful Explainer Videos

Maximum video engagement – people just can’t help but watch these types of video!

One minute of video is worth 1.8m words, that’s according to Forrester Research’s Dr. James McQuivey. It’s easy to see why. People are busy. Competing for their time and attention online has never been more competitive. Video, particularly highly engaging video gets the strongest response from users on websites, on social media and on multiple platforms.

Hand written, whiteboard style videos produce an exceptional level of engagement. Users just can’t look away. Studies have shown whiteboard videos increase learning by 15%

Why Do Handwritten Whiteboard Style Videos Work So Well?

Dr Richard Wiseman is an expert in the psychology of human behaviour. A scientific-award-winning psychology professor behind 10 books and whose talks have been watched by millions of people. He knows his onions when it comes to this topic.

‘Absolutely massive’ increase in memory

Dr Wiseman filmed himself giving a talk and then created a handwritten, whiteboard style video covering the same topics in his talk. He then tested the recall power of the groups who watched each video in order to find out which one was the most effective at making information resonate and stick with the viewers.

The results were compelling.

There was a significant 15% rise in recall in the information retained by those who watched the whiteboard style video compared to those who had watched a video of himself explaining the same topics.

His view:

“Anyone involved in education or research will know that these findings are absolutely massive. Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation, you’re seeing a 15 percent increase. We know that in order to remember something, you need to attend to it in the first place. If you haven’t got people’s attention, you’re not going to get the information in. I think what the animations do is hold that attention. They hold it in an incredibly engaging way.”

Visual Explainer Video

Fast paced, short, punchy explainer videos are the content of choice for today’s web user. While long-form editorial still has its valuable place in the marketing and media mix, the opportunity to communicate strong messages in the form of short, high impact explainer videos is one not to be missed.

Blackboard Style Explainer Video

Benefits

  • Videos, particularly videos featuring your logo, increase customer trust in your brand by 77%
  • Promotional messages within videos are 64% more likely to generate a response than plain text alone
  • More than 100m people watch an online video at least once per day. If you’re not doing video, you’re missing out
  • 75% of business people told Forbes that they watch work-related videos on business websites at least once a week

According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Even more impressive, of that 80%, 46% took action after viewing the ad. In fact:

  • 26% looked for more information about the subject of the video
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

Visitors are 64% more likely to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, according to comScore.

Did you know: the longer a visitor stays on your site, the lower your ‘bounce rate’ and the lower your bounce rate, the higher search engines like Google will rank you?

  • 59% of senior executives told Forbes Insight they’d rather watch a video than read text
  • About 65% of those who view a video click through to visit the vendor website
  • 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad
  • About 50% of those who viewed an online marketing video went on to make a purchase for their business

Interested in promoting your message via a handwritten whiteboard video?
Talk to us.

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