Total Pet Publishing enables brands to talk to pet owners about the topics they care about the most.

Branded Content

Branded content marketing delivers a far superior ROI for pet brands than traditional digital media display advertising or network based PPC campaigns.

In addition to higher visibility, user engagement and greater click through rates, branded content also offers long-term value via the proven SEO benefits of contextually relevant links from an authority content piece.

Branded content pricing

Pet Owner Market Research

Find out what pet owners are thinking about and generate targeted media coverage with our tried and tested pet owner market research packages.

Total Pet Publishing has been delivering pet market research for more than two decades. Our campaigns have been featured in the national and international press, broadcast media and used to support high visibility marketing for some of the world’s leading pet brands.

Market research can also be used for internal purposes, enabling brands to really get to the heart of what pet owners care about.

Learn more of about pet owner market research

Announcement: No More Display Advertising
As of 2020 Total Pet Publishing no longer offers digital display advertising. No MPUs, leaderboards or other ‘traditional’ digital display inventory.

We took this decision in the interests of our clients and our users for three reasons:

  1. Click through rates / performance are vastly inferior when compared to branded content.
  2. Ad blockers are more popular than ever.
  3. Users simply don’t like or respond well to traditional digital display adverts, so our advertisers do not get good value and our users don’t engage with this type of promotion.

We now provide two marketing products and both are tried, tested and produce higher ROI for our clients.